Sometimes, upgrading a piece of gear can mean the difference between garnering a few more clients and becoming a top-rated sound reinforcement provider. For Rayne, La., based Gulf Coast Sound , that magical purchase was an Electro-Voice XLC compact line array. “From that moment,” CEO Larry Habetz remembers, “it’s been like pouring gas on the fire. Buying those boxes qualified us as a player in the field.” — September 2006